Established in 1925 C.A.B is Munsters largest Ford Dealership, in 2015 the company celebrated 90 years in business.
This is a significant milestone for the company and could not have been achieved without the loyalty and support of our customers. We have always tried to create a unique atmosphere at C.A.B, we realise that the purchase of a new vehicle is a significant one and we focus on trying to make the sales process an enjoyable/rewarding experience. We are careful to ensure that our staff are highly trained with a focus on the customer rather than the sale, through this approach we have serviced families and businesses in Cork through several generations. Our door is always open and we look forward to welcoming you at our showrooms in Cork.
The company is owned and operated by Conor Cavanagh who is the third generation of his family involved in the motor trade. The Cavanagh’s can trace their motoring roots back to 1919 in Fermoy, Cork. He served his time training as a mechanic in Fermoy before attending Cork RTC (Now the Cork Institute of Technology) to study Business Studies. With a huge interest in motors and the motor trade, he worked in every aspect of the business before taking over the reins of CAB Motor Company in 1989.
Currently CAB Motor Company employs over 50 staff and has state of the art facilities in the shadow of Pairc Ui Chaoimh, adjacent to the site of the old Ford Factory. A focus on customer service lies at the heart of everything they do and a genuine attempt is made to ensure that “customer service” is something which is truly unique and memorable. In many cases we have up to 4 generations of the same family driving Fords, purchased and serviced by CAB. Staff at CAB are carefully selected to ensure that the company stands apart from competitors in the quality of service/ work delivered, and they are always willing to go the extra mile for customers. To this end staff are encourage to constantly improve their skills, this is vital to ensure that the company’s culture stay rooted to its core competencies of having an enjoyable, productive and challenging working environment while simultaneously meeting the needs of Corks motorists.
2015 was a big year for the company as it celebrated its 90th year in business and became Ireland's first FordStore (launched in March 2016). A FordStore designation is applied to only a select few Ford Dealerships and provides a brand new environment for customers to discover more about the Ford range of products and services. The showroom has been completely refurbished and re-fitted to give a brand new environment for our customers to discover more about our Ford range of products and services. In addition to this is the ability to exclusively sell the Ford Vignale Range, Ford RS range and the iconic Ford Mustang. 2016 also saw the company been awarded the prestigious Ford Chairman’s Award for excellence in customer service.
At C.A.B we firmly believe in giving back to our local community. With this in mind we contribute to, and sponsor a variety of clubs, charities and events. For over 90 years this has been a feature of the way we do business, our aim is to be personal and by getting involved in the community, allows us to express this aspect of our business.
In 2016 CAB was awarded the prestigious FORD CHAIRMAN'S AWARD for Excellence in After-sales Customer Service. The Ford Chairman Award is awarded to those who score highly during a continuous process of customer surveying by Ford of its customers over the course of the year. The criteria for being honoured with this prestigious award are extremely thorough and demanding with extensive research carried out by Ford in assessing these expectations and providing guidelines to dealers to satisfy them. This is done by surveying sales and service customers by mail/email and having them answer a questionnaire and rate the company’s performance. This is then backed up by mystery shops to help us continuously improve our processes.
CAB Motor Company was also crowned Dealer of the year for Sales Operations at the prestigious SIMI Awards 2017. Commenting on their latest achievement Director/Dealer Principal of CAB Motor Company Conor Cavanagh said “We are delighted to win Franchised Sales Operation of the Year at the Irish Motor Industry Awards. It is especially meaningful in this landmark year, when we celebrate 100 years of Ford in Ireland, to be recognised as standout dealership and full credit must go to our dedicated staff who go above and beyond on a daily basis to ensure customer satisfaction.” Alan Nolan, Director General of the SIMI, said “The SIMI Irish Motor Industry Awards in partnership with Bank of Ireland Finance is a night of celebration for our Industry. Our members across the country work hard in contributing both locally to employment and to the economy overall. To win this accolade is extra special as it recognises their efforts and dedication to stand out from the competition.
CAB Motor Company was founded in 1924 and has operated as an Authorised Ford Dealership since that time. Located in the heart of Cork City, it was adjacent to the Ford Factory on the Marina. Over the years the business has had showrooms on the Lower Glanmire Road, Copley Street and Oliver Plunkett Street before finally moving to Ballintemple.
Oliver Plunkett St 1928 - First Ford Tudor in Europe
In 1939, William O'Connor retired as Dealer Principal and was succeeded by Eugene Clarke.
In 1973 the company was purchased by the Cavanagh family of Fermoy. Tom Cavanagh became Dealer Principal and moved the company to its current location in Ballintemple.
From Left: Eddie Nolan - MD Ford Ireland, Conor Cavanagh, MD - CAB Motor Company, Edsel Ford II - Ford.
Tom Cavanagh stepped down as Dealer Principal in March 1988 and was succeeded by his son Conor Cavanagh