FordStore provides a brand new environment for customers to discover more about the Ford range of products and services. Divided into a series of easy-to-navigate zones, FordStore transforms the retail journey into a compelling brand experience. It delivers an interactive customer experience using intelligent digital solutions to showcase technologies and product attributes in an interacting, engaging way.
The FordStore experience marks a new horizon for automotive retail providing an extended experience that's innovative, personalised and intuitive. Our dealership has been completely refurbished and re-fitted to give a brand new environment for our customers to discover more about our Ford range of products and services. The new Ford vehicle range is available to view and test drive as you would expect, grouped within relevant “family" displays to make it easier to oversee and compare models, and new product areas have also been introduced as part of the FordStore experience. Two new headline vehicle displays have been implemented within the showroom complete with a spotlight-style halo light and flooring. These have been designed to showcase particular vehicles within the FordStore line-up including ST models and exclusive to FordStores, the forthcoming Mustang, Focus RS and Ford Edge SUV ranges.
Providing the very highest levels of quality and craftsmanship, the exclusive new Vignale brand is only available through FordStores. A brand new Vignale lounge, a premium area that embodies exclusivity, has been introduced where customers can experience the new Vignale brand and personalised service at their leisure.